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Innovative Partnership Approach with Callaway Golf Supports Both Athletes and Tour
DAYTONA BEACH, Fla. March 19, 2024 - The Epson Tour announced today another new multi-year corporate partnership beginning with the 2024 season. Leading global golf brand and manufacturer Callaway Golf is now an Official Partner of the Official Qualifying Tour of the LPGA through 2025.
“We are proud to announce Callaway Golf as a partner for the 2024 season and beyond,” said the Epson Tour’s Chief Business and Operations Officer Jody Brothers. “Our athletes deserve access to equipment and support from one of the very best brands in the industry, just as their male counterparts receive each week. Callaway Golf has delivered a compelling program that will benefit the entire Epson Tour and make the Road to the LPGA Tour that much more achievable.”
As a new Partner of the Epson Tour, Callaway Golf will provide top-tier equipment, gloves, and high-performance golf balls for the athletes each week, for use in both competition and on practice grounds. The multi-year partnership will offer consistency in equipment for all athletes.
“We’re proud to be an official partner for the Epson Tour, and we look forward to helping some of the best up-and-coming players in women’s golf as they look to take the next step in their professional careers,” said Jacob Davidson, Callaway Golf VP of Global Tour. “As a partner of the LPGA Tour, where we are the #1 equipment brand, it’s a natural fit for us to work even more closely with these talented players and provide them with the best equipment for their game.”
As announced in early March, Callaway Golf joins Reliance Matrix and Rhone as a new Official Partner in 2024. Reliance Matrix entered the women’s golf space as an Official Diversity, Equity and Inclusion (DEI) Partner, further lowering entry fees each week for the athletes. Epson Tour entry fees have been lowered by 30 percent over the past two years, thanks to partners Seiko Epson Corporation, Accenture and now Reliance Matrix. Rhone will serve as the Exclusive Official On-Course Apparel Partner.
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The Epson Tour announced today another new multi-year corporate partnership beginning with the 2024 season.
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